According to a new report from Ofcoma third of adults in the UK are now using Smartphones. Unsurprisingly Apple’s iPhone was the most popular brand and Facebook was the most visited website from mobile devices. Mobile users “Facebooked” for 43 million hours in December 2010. Other findings include:

• Amongst adults 58% of males owned a smartphone compared to 42% females.
• Amongst teenagers, ownership was spilt 52% female and 48% male.
• 32% of adults said that the iPhone was their favoured device, but amongst teenagers Blackberry was the preferred brand (37%).
• 89% of respondents sighted sending email as their most popular use of the mobile internet.
• 61% are using their mobile phone to do online banking.
• 45% use their mobile to watch TV on.

The vast majority of smartphone users (81 per cent) have their mobile switched on all of the time, even when they are in bed, with four in ten adults (38 per cent) and teens (40 per cent) admitting using their smartphone after it woke them.

smartphone users are more likely to take part in work calls while on holiday or annual leave – Ofcom report

Over half (51 per cent) of adults and two thirds (65 per cent) of teenagers say they have used their smartphone while socialising with others, nearly a quarter (23 per cent) of adults and a third (34 per cent) of teenagers have used them during mealtimes and over a fifth (22 per cent) of adult and nearly half (47 per cent) of teenage smartphone users admitted using or answering their handset in the bathroom or toilet.

When it came to privacy only 6% of 16 to 24 year olds said they had any concerns where as 13% of older people (55 – 64 year olds) had concerns.

Apple have posted all time record results; $7.13 billion profit on a $28.57 billion turnover. iPhone continues to do well with 20.34 million units sold and 9.25m iPads.

Highlights from the q3 earnings call include;

• Record quarterly net profit of $7.31 billion
• 20.34 million iPhones were sold which is 142% increase over last year
• iPad sales up 183%
• Gross Margin was strong at 41.7%
• International sales accounted for 62% of quarterly revenue

According to a study conducted by the Online Publishers Association (OPA) and Frank N. Magid Associates, the number of Americans owning or using a tables will reach 54m by early 2012 (28m today). Read more…

Gross Margin Calculator - This is an excelent Gross margin calculator, very easy to use enter your cost and then a potrntial selling price, hit the calculate button and it provides profit dollars, mark up % and in larger red print the margin figure. That alone is worth the price but the next screen shows the effect of offering a discount by way of a slide controll at the bottom. As you slide the button you increase potential discount and you quickly see your margin drop. shooting discounts on how you feel can cost you your fair gross margin of profit. If you sell product to customers you need the excelent app.

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